"If you look at the Jaguar XF, it feel's and looks right. This is about 'yea, I get it' . So it does capture the imagination. It does get people enthralled. Then as you get to know it, it kind of seduces you into its subtleties so it does capture your hearts as well."

"The XF is going to re-establish us as the sports sedan, the sports saloon brand of the world. It belongs to us."

"It was ours for the taking. This was our time to do it. this was the car that was going to do it!"